One brand that seems to have been omnipresent in our lives this summer is Schlappeseppel beer:
Maybe it's because my son is now also legally allowed to drink (is Germany the only country in the world where you're allowed to buy alcohol at 16?) so the house is full of crates of the stuff, or maybe because every village Fest we've attended seems to be sporting sunshades/umbrellas from the beer brand.
Schlappeseppel is a great name to pronounce even if you have had a few, and is another beer brand that features what appears to be a child on its logo, which all adds to the charm. It originated in the Lower Franconian capital of Aschaffenburg amidst a story involving the 30 Years' War, the King of Sweden and a lame soldier named Joseph, which is where the name hails from, if all the hokum can be believed.
I believe that the brand's success has to do with its unashamed appeal to authenticity, roots and tradition while being promoted in a 21st century way. The slogan translates to 'on/in everyone's lips for hundreds of years' and the website offers all manner of amusing gifts from felt slippers to Skat cards.
Mine's a large one, please!