Thursday, 22 March 2018
A decade of drivel ;)
So, to mark 10 years of this blog, I'll direct you to my first post, You know it's time to start blogging when, which reflected on a local exhibition of advertising from the past, and pondered on the difference between 'modern' and 'contemporary'.
Then, there's my most viewed post - quite why is beyond me - Spring Cleaning, all about that daffodil-yellow German equivalent of the Hoover, the Kärcher.
And now, to leave the stats alone, I'm going to pick a post from each year that I particularly liked at the time, a kind of curated (bleurgh!) best-of.
2008: Rafts or Rockets? Should agencies be bolder and not give the client a choice?
2009: The Palace of Wisdom - how all successful brands are progressed by Contraries
2010: Journey - the over-used word of the 21st century so far - and talking of which, have we really progressed since the old AIDA models of communication?
2011: Why, oh why? Planning made extremely easy by simply asking the right questions
2012: "Liking" ourselves to death - who got the future right, Orwell or Huxley?
2013: Data can't tell you anything - up on my soapbox!
2014: An element of surprise - the most important thing?
2015: Is the internet the new TV? - from surfing to being (force) fed
2016: The untrendy strike back - diversity is in as long as it doesn't mean diversity of opinion
2017: Measurement Madness - just because you can measure it doesn't mean it's important
2018: Circle of Life - the sooner we get rid of the notion of (mindlessly) produce - consume - dispose, the better.
Which neatly brings me full circle, having responsibly recycled some of the best of the (Extra)wurst!