I'm off to the UK in a few weeks and expecting to be overwhelmed by the massed Jubilee-Olympics-patriotic-madness that will be abroad.
But I do have one "must-have" souvenir - a Limited Edition jar of Ma'amite. This just had to be a good idea waiting to happen - both the packaging itself and the advertising have got brilliant written all over them. I believe Marmite is the only brand on Facebook that I have genuinely "liked" on its own merit, rather than those that I was working on or wanted to find out about for ulterior motives. The Ma'amite Limited Edition says everything about what Marmite is doing right in its brand communication: coherence rather than consistency.
"Toasting the Queen's Diamond Jubilee" is a stunning line. The whole concept is an expected idea, executed in an unexpected but totally right way.
I always thought that Marmite must have a Royal Warrant but just checked and there isn't one.
But perhaps that will change now.